Should I start a blog to promote my business?

Hey! Guys this is the frequent question I got in my email box. “Should I start a blog to promote my business?”. My answer is “Yes, but it depends on your business”.

There are certain types of businesses that can benefit from a blog, if not by driving direct sales, then at least through buzz and PR. These include:

  • Business that deal with intellectual capital. Consultants, software engineers, designers and other business that sell ideas gain a marketing advantage by establishing the validity of the methodology, style, approach, or philosophy. A blog is an ideal forum for creating that advantage, and for building your reputation as a recognized expert in your field.
  • Business that deal with topics their customers like to read about or talk about. There are product categories that customers are emotionally or intellectually engaged with, and these make good topics for blogs. Examples include personal computers, digital photography, coffee, running and travel. A blog is less likely to be effective for a product category that customers are not passionate about or even interested in, such as dry cleaning or cat litter. Cats, however would be a good topic for a blog.
  • Business whose customers are information seekers. If you sell saltwater aquariums, that hobby requires a huge amount of knowledge on the part of the hobbyists, and a blog would be a great forum to share knowledge and experience. This hobby requires a lot of information to be successful. On the other hand, if you sell goldfish and goldfish bowls, those pets require minimum care and no expertise to maintain, and owning a goldfish is a casual experience - more of a home decoration than a pet or hobby.
  • Business dealing with topics that are controversial or frequently updated. If there is a lot of controversy or disagreement on your topic, blogs can provide a great outlet for customers to express their views. Example, the changing role of IT and key issues affecting the IT profession, such as outsourcing programming and help desks to India. If a topic changes frequently, a blog can be where you keep your customers up to date. Example, complying with regulations like ISO9000, OSHA, technical standards like IEEE or anything similar.
  • Self-employed professionals. If you offer a service, it is to your advantage to establish yourself as a recognized authority or “guru” in your field, whether it’s management consulting or quality assurance or an engineer. Writing a blog is part of an overall strategy for becoming a recognized expert in your field, along with such other activities as writing articles for trade publications and giving speeches.
  • Technology and businesses. IT and other technical people are early adapters of blogs and enjoy actively discussing the latest technology on them. A blog by a programmer or scientist or engineer can be an effective way to keep customers and other interested parties informed and enthusiastic about your company’s technology or products. Blogs about industries, business topics (e.g. leadership, self-development), and specific companies can also garner substantial readership.

Hope you guys got some ideas about starting to blog. Tomorrow or the day after I may elaborate more with this question “Do I want to do it? Do I have the resources to do it?” and then “What’s my ROI?”. All these I will tell you more assuming that you fall into one of the above categories and writing a blog would be beneficial from a marketing point of view.

Guys, whatever you are trying to achieve online via your blogs, you need to give yourself a break. Since tomorrow is a weekend, enjoy a quality time with your family.

                            

Webmaster and Blogger, would you like to get this . . .

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Effective Traffic Generation Methods

Recently I gathered few tips from people who already have a great success in network marketing and how they create massive traffic to their business. The simple rule is: More Traffic equals more prospects, which translate to more members of your business. It sounds familiar right. But one could not do it if he or she does not take action.

Here are some methods that we are going to discuss here.

1. Free Traffic Generation Methods:

  • Forum Marketing
  • Article Marketing
  • Blogging

2. Paid Traffic Generation Methods:

  • Ezine Advertising
  • Pay-Per-Click Marketing
  • Search Engine      Optimization

These are the methods that the seasoned marketer are doing to create the free traffic to their website or business. I am beginning to implement them few months back and believe me the result does shows but not in 1 day, 2 days or 3…. but surely it will shows in couple of months implementing it. Success will not come easy and it will show if you are persistence.

These techniques will help you to grow your network marketing business to greater heights. All you need to grasp are the basics, and then just get out there and get some experience under your belt. Later we shall discuss the specifics of the above traffic generation methods. Stay tuned for this here at MySimpleOnlineBusiness.

Quote of the Day: Life is what you make it.

Ask Yourself "WHY?"

Hello guys,

Today quite a busy day for me. A lot of emails to reply......but it is fun.

Why? The circle of friends are getting bigger and bigger each day.

When I start coaching someone, I focus on helping them figure out their "WHY". Why are they doing whatever business they're doing?

People always tell their goals.

That's fine. You need goals.

But the REAL truth is, WHY are YOU doing this business? There's a big, big, big reason, something that will keep you going.

If your "WHY" is a 70% and you come up against an obstacle that's a 72%, you're gone! You'll drop out, disappear.

But when your "WHY" is so huge that it can't be overshadowed, THEN you're there to stay and be successful.

When I first started coaching and people would write down their "WHY", it was usually money. They want to make so much money, or pay off a hospital bill, or replace an old car, or buy a new home, or settle the debts. Whatever.

But your REAL "WHY" is never money. It's always about who you really are.

Why are you on this planet? What is it you were meant to do? In one form or another, you're here to change lives, touch lives, help people.

It's NEVER about the money.

This is what Paul Birdsall (owner of PIF4P) told me about his "Why?"..........read further.......

When I coach a person, I always tell my own "WHY". It'll give you a starting point. So I'll share it with you.

The #1 reason I'm in this business, that I'm here on this planet, is because I want to spend more quality time with my family. People say, "Paul, that's crazy. You work full-time in network marketing, you work at home. You're already right there."

Yes. BUT ... I treat business as business. When I'm in the office, I'm in the office. Same as if my office was 20 miles away.

Yeah, I can walk into the kitchen and grab a sandwich and see the family.

But this is a business. I treat it like a business.

So #1 is spend more quality time with my family.

#2, my second "WHY", is to feel good about myself. That's why we have done Pay-It-Forward 4 Profits for people in any network marketing company. We've never charged a dime.

My credentials? Twelve years of hard knocks, 12 years of life lessons. Full-time in network marketing since 1998.

I've seen it all.  Everytime a company or distributorship explodes and goes away, it's because of greed and ego. Beware greed & ego. Stay away.

The people we attract don't have a greed & ego problem. They are humble people, people who want success. Like your sponsor here.

But there's more to this "WHY". It's very personal ...just as your "WHY" should be.

My school teachers were pessimists. They'd tell me, "You're no good. You'll never amount to anything. You'll never have a pot to pee in."

But I programmed my mind to reject what they told me.

My mother, would say, "Paul, I love you. I'm proud of you. You can do anything you want. Look at that beautiful picture you drew for me!"

At 7 years old, I made a conscious decision that I liked my Mom's reality better than I liked my teachers reality.

So when my teachers or anyone started running me down, I'd just step into the theater of my mind. I'd picture & hear my Mom saying what a great kid I was. I'd literally feel her hugging me. I'd stop feeling bad.

So now, to feel good about myself, I MUST help people.

There's a husband and wife team that was with a network marketing company for 2 years and never sponsored anybody. We've been coaching them 7 or 8 months. It's amazing. They may win the top recruiter award in their company this year. They're sponsoring 10 or 12 people a month.

They've gone from their heads to their hearts.

Okay...guys....you've read what Paul's has to say about his "Why?".

You'll hear me say this a lot. It's NOT a sales business. It's a teaching/mentoring business. They're not selling anything. I mean, really, they're NOT selling anything. They are Paying It Forward.

I exist to mentor & coach you to success. Not MY success. YOURS! We will train you here. All of us in the group.

So my first bit of coaching is, figure out your own "WHY". Write it down. Test it mentally. (Is it enough to keep you going in VERY tough times?)

They've gone from their heads to their hearts.

CRITICAL: If you don't have a very strong, written "WHY", you have almost NO chance of sticking around long enough to be successful in this business.

When you're happy with your "WHY", email it to me. We'll talk about it.

Take care,
Rosli M Hanip

Introduction Page

Hello Friend ,

I made the mistake of not looking at this
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Over the past two years I have been in a lot of
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It's only going to take 20 minuets of your time
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Take a look at the video that changed my life
 
-> http://revealed.mysimpleonlinebusiness.com/

If you have any questions feel free to ask.

Rosli M Hanip
roslimh@gmail.com
Skype: roslimh
YM: roslimh

P.S Don't forget I am giving this a full 100% Guarantee.
If you don't like what you see just email me and I will
return your money. It will only cost you a little of
your time.